M&M was to open the first complete M&M store at Charles de Gaulle airport in Paris and was still looking for a nice gadget. This became the interactive floor projection, which was placed exactly in the opening of the store.
The interactive floor of Vision2Watch can be applied in all kinds of ways. For M&M, it was especially important that the floor was interactive and clearly bring the customers to the store. By putting the floor projection in the entrance of the store, they made sure that every customer entering the store has an unique experience.
